Archer's Line 🎙️ by Rob Archer

Archer's Line 🎙️ by Rob Archer

Fading Voices

The shrinking world of on-air radio talent

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Rob Archer
Jul 10, 2025
∙ Paid

I’ve been in radio long enough to remember what it was like before 1996 (actually, a lot further back, but let’s not talk about that right now). Back when most stations still had live bodies in the building around the clock. Back when a “morning show” meant four or five people in a room throwing bits, not one guy recording liners from his closet.

But tim…

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