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Archer's đŸč Line

Pathways to a Future for Radio

As Mr. Spock was fond of saying, "There are always possibilities."

Rob Archer's avatar
Rob Archer
Oct 13, 2025
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“Radio is dead!” some media experts say.

“But it’s still number one in car dashboards!” comes the reply.

Regardless of which side you take, the unavoidable truth is this: radio is shrinking. It’s not a growth industry.

Let’s look at the “car dashboard” claim. The reason radio still dominates there is that millions of older cars are still on the road—cars 


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