Archer's Line 🎙️ by Rob Archer

Archer's Line 🎙️ by Rob Archer

Radio’s Future Might Be Smaller — But That’s a Good Thing

The path forward might be on the dusty back roads

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Rob Archer
Sep 18, 2025
∙ Paid

This year’s trip has taken us through small towns and rural areas, and one thing keeps jumping out.

In Los Angeles and other big cities, Uber and taxi drivers usually play playlists or streaming services. Out here, they’ve got the local radio on. Hotel lobbies and small shops, too.

It makes me think: if radio has a future, maybe it’s here. Not in sprawlin…

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