Archer's 🏹  Line

Archer's 🏹 Line

The Ears Have It

A few things I've learned about writing radio news

Rob Archer's avatar
Rob Archer
Jul 08, 2025
∙ Paid

If you're reading this while doing something else — scrolling, eating, half-listening to music — congratulations. You’re already in the mindset of a radio news listener.

That’s the first thing you have to understand if you want to write radio news that actually gets heard. Most of your audience isn’t sitting still with a notepad. They’re driving, folding…

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