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About Rob Archer

Rob Archer is a veteran broadcaster with more than 45 years of experience in radio. His career began in music radio, where he worked in formats from country to rock, alternative, and adult contemporary, and later programmed syndicated formats ranging from alternative rock to pop.

He transitioned into broadcast news at KFI in Los Angeles, developing a reputation for clear, conversational delivery rooted in precision and trust. For the past decade, Rob anchored at KNX News 97.1 FM, one of the nation’s leading all-news stations. There, he covered breaking news events and served as a steady, reliable voice for Southern California listeners.

Rob is known for a Mervin Block–inspired newswriting style—concise, conversational, and plainspoken. He is skilled at writing news copy to make it sound natural and trustworthy on air, with a focus on clarity, readability, and credibility.

He has also been active in SAG-AFTRA, representing broadcast journalists in labor negotiations, and continues to mentor and champion quality journalism. Today, Rob is exploring new opportunities in broadcast news while also pursuing creative projects as a writer of essays, fiction, and poetry.

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