I'm with you in so many ways, Rob, but consider this - as old broadcasters, we're down to arguing worst-case scenarios for everything - where will radio listeners be without real-time alerts - where will TV viewers be without weather break-ins? Most of our audiences live in the normal of nothing rather than the chaos of crisis. We're arguing for protecting our business model for maybe 10 days a year? Correct me if I'm wrong. But the other 355 normal days are spent finding entertainment and information (in that order) through the easiest available means and the hardware and software people have decided that is streaming. TV is hard - just turn on the Home Screen of every "Smart" TV (the only thing smart about most of them is how the manufacturers now push preferred content to them). You've made a case that radio is now hard. I agree. Broadcast media survived in the car and the home for decades priimarily by being EASY. One button, it's on. One button to change. I am very concerned about the future of broadcast for many reasons including the fact that it's just too hard to access. And people don't want to work that hard just to find something to watch or hear.
I'm with you in so many ways, Rob, but consider this - as old broadcasters, we're down to arguing worst-case scenarios for everything - where will radio listeners be without real-time alerts - where will TV viewers be without weather break-ins? Most of our audiences live in the normal of nothing rather than the chaos of crisis. We're arguing for protecting our business model for maybe 10 days a year? Correct me if I'm wrong. But the other 355 normal days are spent finding entertainment and information (in that order) through the easiest available means and the hardware and software people have decided that is streaming. TV is hard - just turn on the Home Screen of every "Smart" TV (the only thing smart about most of them is how the manufacturers now push preferred content to them). You've made a case that radio is now hard. I agree. Broadcast media survived in the car and the home for decades priimarily by being EASY. One button, it's on. One button to change. I am very concerned about the future of broadcast for many reasons including the fact that it's just too hard to access. And people don't want to work that hard just to find something to watch or hear.